We want to change charlotte dog culture. want in?

Angelica Cohen
May 3
2 min read

Charlotte’s dog scene is already full of amazing businesses, but what if we actually connected them better to open up chances for more events, spaces, and opportunities for our fur babies?

We want this to be our start of something that shifts how we support each other, promote local, and show up for the dog community here in the Queen City.

And we’re kicking it off with a campaign that’s fun, collaborative, and built to grow—together.

here’s the tea

Collar Club CLT is teaming up with Beni the Barn Boy (our in-house pupfluencer) and we’re inviting Charlotte’s best dog brands, treat makers, groomers, walkers, rescues, trainers, and more, to collab on a campaign that’s:

Scroll-stopping on social media
Community-centered with support
and Built to raise the bar for what local pet collabs can look like

You bring the goods. We bring the content, care, and reach, and together, maybe just maybe, we spark a wave of dog-loving energy into the Queen City.

what you get (aka "the goods" )

✅ Free Custom Content – photo or video feature of your brand

✅ Local Hype – social shoutouts and cross-promo potential

✅ Client Referrals – connect with our trusted pet care network

✅ Queen City Collab Energy – become part of something bigger

We truly want to make this a no-brainer and easy to get involved in. There's no cost to start, and you get free content piece to begin with. Plus, we'll brainstorm with you on other ways to grow in charlotte.

how it works

Fill out our short form (just 3 Qs)
We’ll reach out with content ideas + shoot logistics
We feature your biz. You get assets. We both grow.
That’s it. A really real collab. No fine print or agreements.
We'll see where the wind takes us

Get Started

🐶 meet beni, our pupfluencer

beni the barn boy - the face of the movement. half heeler, half barn boy, full personality.

Beni’s the kind of dog you just get. He’s curious, chaotic (in the best way), and somehow always in the right place at the right time. From running wild on the farm to pulling up in the city, he’s the unofficial Mayor of Good Vibes.

He’s shown up in collabs with

Simply American Dog Treats
Fi Collars
and other brands in the Queen City

but honestly? He’s just down for the ride. Whether he’s on camera or on the move, he brings the kind of energy you want more of and that can help your brand gain exposure, explain your services or products, or just show what a good time you are.

And now, he’s showing love to Charlotte’s best dog brands.

we genuinly want to help

This is not another shout-for-shout.This is a love letter to Charlotte’s dog scene and an open invitation to help shape what comes next.

We want to:

Tell better stories
Connect like-minded brands
Create a real sense of unity in the pet space
Make Charlotte a place where dog brands support each other and actually grow together